Desktop · 1/4

Homepage — Soft editorial hero with treatments and booking front and centre.

Booking Website · PROJECT #003

Luxe Home Beauty

Mobile beauty booking with transparent treatment pricing

Luxe is built for beauty professionals who travel to the client. Treatments and prices are visible immediately, coverage areas are explicit, and a booking or WhatsApp action stays within reach at every scroll position.

Starting from

$430

5 pages · First draft in 48 hours, typically live in 1–2 weeks

See price breakup

Project overview

What it does

Sells mobile beauty treatments with clear pricing and takes bookings without a phone call.

Target customers

Clients booking at-home hair, makeup and beauty treatments, including bridal parties.

Problem solved

Enquiries stall on price and availability questions handled one message at a time.

Value proposition

Pricing and availability answered before the client ever messages.

Business model

Per-treatment bookings, packages and bridal-party bundles.

Suitable for

Mobile beauticians, Makeup artists, Home salon services

Page structure

Public

Homepage
Treatments & pricing
Bridal packages
Gallery
About
Coverage areas
Reviews
Contact

Booking

Booking flow
Deposit payment
Booking confirmation
Reschedule or cancel

Utility

Privacy
Terms
Cancellation policy
404

AI automation & workflows

Enquiry-to-booking assistant

Trigger

A client asks about availability on WhatsApp or the site

AI processing

The message is matched to a treatment and duration

Business logic

Checked against the live calendar and travel time between appointments

Action

Up to three realistic slots are offered with a booking link

Result

Fewer back-and-forth messages and fewer impossible schedules

No-show reduction

Trigger

A booking is 24 hours away

AI processing

Booking history and deposit status are checked

Business logic

Unpaid or first-time bookings get an extra confirmation step

Action

A reminder with reschedule link is sent

Result

Fewer empty slots and less unpaid travel

Technical implementation

Frontend

React
TypeScript
Server-rendered routes
Tailwind design tokens
Responsive image pipeline

Backend & data

Server functions
PostgreSQL
Row-level security
Scheduled jobs
File storage

Messaging

Transactional email
WhatsApp or SMS handoff
Lead notification webhooks

Operations

CI/CD deploys
Edge CDN caching
Error tracking
Uptime monitoring
Automated backups

SEO, GEO & AEO

Technical SEO

Semantic HTML with one H1 per page and a logical heading order
Unique title, meta description and canonical URL on every page
Open Graph and Twitter card tags sized for link previews
XML sitemap plus a robots file that allows the public sections
Breadcrumbs and descriptive internal linking between related pages
Image optimisation, lazy loading and modern formats (WebP/AVIF)
Mobile-first layout and Core Web Vitals budgets for each template
Redirect map and handled 404 pages to avoid duplicate or dead URLs
Service and Offer schema for each priced treatment

GEO — generative engines

Clear entity definition: who the business is, what it sells, where it operates
Structured data so machines can read services, pricing and contact details
First-party facts stated on-page instead of only in images
Topic clusters that cover a subject fully rather than one thin page
Consistent name, address and contact details across every listing
Named authors and sources for any claim that needs backing
Named coverage areas and travel-fee rules stated in text

AEO — answer engines

Question-shaped headings that match how people actually ask
A short direct answer block under each question before the detail
FAQ sections drawn from real sales and support questions
How-to and step-by-step formats for process-led topics
Comparison and alternatives pages written without overstating claims
Glossary entries defining the terms used across the site
Answers to 'how long does it take' and 'what is included' per treatment

These practices improve discoverability; no ranking or AI-search inclusion is guaranteed.

Content, social & authority

Content & topical authority

Treatment guides
Bridal preparation timelines
Aftercare advice
Seasonal look guides
Area pages
FAQ hub

Social channels

Google Business Profile: Local discovery, reviews, photos and direct call or message actions
Instagram: Visual proof of work, short-form video and profile-link traffic
Facebook: Community posts, local groups and Messenger enquiries
WhatsApp: Direct enquiry thread with a prefilled message from the site
YouTube: Longer explainers embedded into service and guide pages
LinkedIn: B2B credibility, partnerships and hiring

Ethical backlinks & authority

Verified business listings and consistent local citations
Digital PR and commentary pitched to relevant publications
Partner and supplier pages that earn genuine reciprocal links
Guest contributions on industry sites with real editorial value
Case studies distributed to communities where the audience already is
Original data or survey write-ups that others can cite

Analytics & security

Analytics & BI

Traffic and acquisition by channel, campaign and landing page
Conversion tracking on every enquiry, booking and signup
Funnel drop-off reporting from first visit to completed lead
Search performance: queries, impressions, clicks and positions
Error and uptime monitoring with alerting
Booking completion rate
Deposit versus no-show correlation

Security & compliance

Hashed credentials, secure sessions and optional multi-factor sign-in
Role-based access control checked on the server, never in the browser
Input and output validation on every form and API route
Protection against SQL injection, XSS and CSRF
Rate limiting and abuse prevention on public endpoints
Encrypted data in transit and at rest, with managed secrets
Audit logs, retention rules and tested backups
Cookie consent, privacy notices and accessibility checks

Price breakup

Design and layout

Soft editorial styling and photography treatment

$150

Page build

Five pages including treatments and pricing

$130

Booking setup

Slot booking, confirmations and reminders

$90

Search foundations

Metadata, schema and speed pass

$60